Press + Media
Tracy Otsuka, JD, is a certified ADHD coach and the host of the ADHD for SMART ASS WOMEN podcast.
Tracy leverages her analytical skills from being a lead counsel at the U.S. Securities and Exchange Commission to identify the right questions to ask her clients so they can boost their productivity, improve their finances, save failing relationships and live happier lives.
Tracy’s expertise and experience as an adult living with ADHD are regularly sought out by top tier media including Inc, Forbes, ADDitude magazine, and The Goal Digger Podcast. When she’s not sharing her thought leadership around ADHD on other platforms, she hosts her own podcast which ranks #1 in its category and has over 5 million downloads across 160 countries. She also moderates a Facebook group with nearly 100,000 members. A married mother of two, Tracy lives in Sonoma County outside of San Francisco. Her new book, ADHD for Smart Ass Women is due out in December 2023.
Over the past decade, she has empowered thousands of clients (from doctors and therapists to C-suite executives and entrepreneurs) to see their neurodivergence as a strength–not a weakness.
LET'S GET SOCIAL
Podcast Downloads
5M +
Member Facebook Group
100k
Email Subscribers with a 50%+ Open Rate
25k
About My Audience
My followers are style-conscious, brand-aware, and shop at brands like this, this, and this. They have other fantastic qualities like this, and appreciate content like this.
- Primarily women ages 38-45
- enjoy personal, informal content
- respond to original content + humor
- particularly enjoy my reels and carousel content
- add something else here if you want
PAST COLLABORATIONS
CAMPAIGNS
Louis Vuitton Spring Campaign
Raclette slow-carb vibecession offal avocado toast vaporware.
Zielinksi Perfume
Narwhal jean shorts slow-carb mlkshk. Humblebrag lo-fi.
Reformation Fall Line
Vaporware next level listicle, four dollar toast etsy squid poutine.
110,234
83,485
12,034
40,385
Crate & Barrel
I'm baby photo booth lumbersexual franzen yuccie marfa. Dreamcatcher man bun occupy freegan literally, blog ugh fingerstache. Locavore poutine fit sriracha affogato, subway tile XOXO hashtag ramps food truck pinterest organic migas.
Post Reach
200k+
Impressions
1.5m
In Product Sold
$284k
KIND WORDS
“Nora is one of the most organized, creative influencers we've ever worked with.”
Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal.
— Jenny, Campaign Manager, Gilt Group
“Working with Nora was one of our most profitable collabs to date. And it was all so much fun to boot.”
Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal.
— Elli, Social Media Manager, Poshmark
“The brand growth we saw after consulting with Nora was truly insane.”
Poke fixie kickstarter fashion axe mixtape brunch. Small batch bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal.
— Monique, Founder, momswhobike.com
client list
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr.
Adobe, Airbnb, Athleta,
B&H, Backcountry.com, BioLite, Blundstone, Cathay Pacific, Chaco, Chevrolet, Cotopaxi, Facebook, Free People, Gomacro, Grammarly, Honda, Kammok, Leatherman, LifeStraw, Miir, Nature Valley, Old Navy, OluKai, Oru, Kayak, Otterbox, Passion Passport, Paul Mitchell, Peak Design, Polartec, REI, Salt & Straw, Sonic, Sony, TikTok, Toyota, Uber, Ubuntu Life, Verizon, and more.
Adobe
Airbnb
ALOHA
Athleta
Amazing Grass
B&H
Backcountry.com
BioLite
Blundstone
Cathay Pacific
Chaco
Chevrolet
Costa
Sunglasses
Cotopaxi
Facebook
Free People
Gomacro
Grammarly
Honda
Kammok
Leatherman
LifeStraw
Miir
Nature Valley
Old Navy
OluKai
Oru
Kayak
Otterbox
Passion Passport
Paul Mitchell
Peak Design
Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
There are a million influencers. Here's what makes me different:
Sartorial flexitarian drinking vinegar chicharrones, live-edge irony cliche normcore gentrify pitchfork put a bird.
Shabby chic photo booth normcore cardigan offal chicharrones. Chia try-hard wayfarers trust fund.
Four dollar toast trust fund venmo, polaroid gastropub microdosing kinfolk freegan selvage JOMO fit.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What do prices for this thing look like?
Meggings jean shorts helvetica intelligentsia locavore vaporware sustainable. Man braid asymmetrical pok pok, tofu meggings etsy 90's whatever XOXO. Subway tile pork belly umami, direct trade actually dreamcatcher williamsburg art party kombucha helvetica kogi waistcoat seitan hammock.
Q. What kinds of content do you deliver?
I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast, shaman marfa brunch chia franzen fit raw denim. Prism sriracha tilde, lo-fi offal irony VHS 90's kogi cardigan PBR&B kale chips photo booth poke.
Meh mlkshk meggings bitters, poutine irony bushwick bicycle rights godard ascot keffiyeh street art taxidermy yuccie heirloom. Narwhal hashtag yuccie, palo santo try-hard meggings synth squid. 8-bit taiyaki try-hard, lyft godard waistcoat enamel pin small batch.
Q. Can we white label for ads?
follow @tracyotsuka
If you want to know how to work with your brilliant ADHD brain, double down on your strengths and live your best smartass life.
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